Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
نویسندگان
چکیده
منابع مشابه
Why Do Consumers Buy Counterfeit Luxury Brands?
Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 2021
ISSN: 0022-2429,1547-7185
DOI: 10.1177/0022242921993172